A Family Of Opticians You Can Trust

Three generations of optical specialists serving three generations of customers.

Opening Hours

Everyday: 11am to 5pm, Appointments first priority.
Closed on Public Holidays.

Due to safe distancing regulations, please first make an appointment with us by phone (64681618) , or SMS / Whatsapp (96426781) so we can reserve a timeslot for you. You can message us on Facebook too! 🙂

Thank you!


Worked within my budget, and on top of that they took the time to explain to me what the nature of my condition was. For the first time in all the years I have had astigmatism, I actually know what it is and how it is affecting my vision.

Patient with my questions and worked from a space of being of service to me instead of making a profit.

Can totally see why they are SINCERE Optics!! ❤️❤️

Aj Alejandro

Mr James is such an expert at selecting glasses. He helped me find a frame very fast, that is the right size for my face!

Both Hanes and Mr James also patiently explained to me why one frame is best for me, in great detail, and answered all my questions.

I was convinced I made the right choice of frames recommended by Mr James. Thanks very much, Mr James and Hanes!

Janice Liew

Products & Services


Eye Consultation



Proven to curb myopia progression by up to 59% and halt myopia progression by 21.5%



Eye Health Detection

Zeiss i.Profiler®

Cutting edge technology such as ocular wavefront aberrometer, autorefractometer, ATLAS corneal topographer and keratometer to bring you the best lenses for your eyes


Contact Lens Supervision

Contact Lenses